Search and Rescue Denim Co.
Custom Uniforms
for Luxury Hospitality
& Brand Experiences
We partner with marketing agencies,
luxury hotels, and brand representatives
to create premium uniforms
that elevates every guest touchpoint.
Handmade in Canada. Fully customizable. Built to last.
From luxury hotels to brand activations, we create custom uniforms that reflect the care you put into every detail of your brand experience.
For product launches, pop-ups, and events requiring premium presentation.
What we create:
For consistent, premium uniforming across locations that elevates guest experience.
What we create:
For hospitality groups building distinctive brand identities.
What we create:
Your Brand Experience Is Only as Good as Every Detail
Generic uniforms undermine premium positioning. When every other touchpoint - from interior design to glassware - is carefully considered, why should uniforms be an afterthought? Premium uniforming isn't an expense. It's an investment in brand consistency, staff pride, and guest perception.
Custom uniforms that match your brand standards, colors, and aesthetic across all locations. Every detail—from fabric to hardware finish—is tailored to your requirements.
When staff look and feel professional, it shows. Premium uniforms elevate morale, confidence, and performance in customer-facing roles.
Custom uniforms signal attention to detail and commitment to excellence. Guests immediately see that every detail is considered.
Every apron is crafted in our Vancouver studio, not mass-produced overseas. This ensures consistent quality, ethical production, and reliable turnaround times.
Materials, hardware, colors, pockets, straps, and embroidery are all built to spec. Your uniforms match your brand exactly, not a generic template.
We use high-quality canvas, denim, leather, and hardware with no shortcuts. Our materials look better, feel better, and age beautifully over time.
We repair our aprons for their entire lifespan. This reduces long-term costs, keeps uniforms looking consistent, and minimizes waste.
We understand openings, events, and seasonal deadlines. Projects are delivered on schedule, without surprises or delays.
You receive dedicated support before, during, and after production. We work as a long-term partner, not just a supplier.
"The team at Search & Rescue made a beautiful set of custom aprons for our World Class Global Final bartenders this year. The quality of the aprons is exceptional and the team were incredibly easy to work with when customizing the design. If you are looking to equip your staff with high-quality uniforms, or need a special gift, then I can't recommend S&R enough."
Kevin Delaney
Global Head of World Class
Diageo
"Working with the team at Search & Rescue to design our aprons was such a great experience, and the results really pop and make our team stand out. The aprons are super comfortable and functional, and the choice of colours we went with are really eye catching at our bar. I use my aprons both at work and while working guest shifts at bars around the world, and I always get complimented on how good they look. I can’t recommend Search & Rescue enough!"
Jeff Savage
Beverage Director
Prophecy, The Rosewood Hotel Georgia
"We wanted uniforms that felt custom and elevated, not mass-produced. Search & Rescue delivered exactly what we envisioned, and the process was seamless from start to finish. They're true partners, not just a supplier."
Jean-Sebastien Dupuis
Beverage Director
Wentworth Hospitality Group
Whether you're planning a brand activation, outfitting a new hotel opening, or refreshing your team's uniforms, let's talk about how we can help.
Common Questions From Our Partners
We can match almost any logo colours for embroidery. We have deep catalogue of material options and colours. If we don't have the exact requirement in stock we have a network of partners around the world to source from.
Standard production: 4-6 weeks from design approval to delivery.
Rush production: 2-3 weeks (depending on complexity and quantity).
We understand event timelines and opening schedules - we've never missed a deadline.
We don't have strict minimums, but most brand activations and hotel projects range from 20-200+ aprons. For smaller quantities (under 20), we recommend our standard collections with brand embroidery, and discounts start at just 5 units.
Absolutely. For orders over 30 aprons, we can create physical samples for approval before moving to full production. For smaller orders, we provide detailed digital mockups and material swatches.
We specialize in multi-location programs. We ensure consistency across all sites and can coordinate shipping to multiple addresses. All specs are kept on file for easy reordering.
Yes. We've produced rush orders for brand activations on tight timelines. Contact us as soon as possible and we'll let you know what's feasible based on current production schedule.
Any wear-and-tear repairs (torn seams, worn pockets, broken hardware) are repaired free of charge for the life of the apron. Just send them back to us and we'll fix them and return them. This keeps your uniforms looking professional for years.
Yes. We ship worldwide and have worked with clients across North America, Europe, and beyond. We handle customs documentation and can coordinate with international shipping partners.
Pricing depends on materials, customization level, quantity, and timeline. After our discovery call, we provide a detailed quote with no hidden fees.
Minor changes (embroidery placement, quantities) can usually be accommodated. Major design changes may require restarting production depending on timing. We're flexible and will work with you to find solutions.