June 30, 2015

New York Times, June 23rd, 2015

Last week, the New York Times featured an article discussing the rise of the apron from beyond the simple white kitchen apron to the world of fashion and function, and Search & Rescue Denim was mentioned! Does that mean we've made it??

"...And not only on the catwalk, but also in the kitchen. No wonder we have appropriated the once-utilitarian chef’s apron as our own. It doesn’t just protect from sauce splatter, grease stains and beet juice; it also projects personality and aesthetic choice, no matter the skill level or the ambition."

"There are workmen’s aprons, which are the culinary equivalent of streetwear: hardy leather and denim or selvage numbers with grommets and pockets that telegraph a tough-chef look, the better to carve up a goat and roast its carcass. The model might be the Stanley & Sons leather lap apron ($143), or the Search & Rescue split-leg apron (about $195). It’s expensive to look so hard-core."